The Why

We saw it too many times: stunning events, beautifully planned—but no meaningful photos of the people who made it what it was. Photo booths felt disconnected from the tone, and event photographers were focused on the main action. What was missing? The in-between—the guests, captured with intention. And for once, they actually get the portraits—without waiting months or relying on the host to share them.

Grouped is born

From our founder

I created Grouped to reimagine how guests are photographed—and how they’re made to feel.

After over a decade in the event world, I noticed something: event photographers focused on the couple, the host, the decor. But the guests—the ones filling the room with energy, support, and style—were often sidelined.

Meanwhile, photo booths promised “fun” but often felt like an afterthought. Cheesy props, poor lighting, and awkward backdrops rarely matched the tone or elegance of the event.

And then, guests left wondering if they’d ever even see a photo of themselves—relying on the host to maybe share something months later. That always felt like a missed opportunity.

Grouped is about changing that.

We bring beautiful, guided portraits directly to your guests—using a professional understanding of light, composition, and connection. No waiting in line. No being pulled out of the moment. Just stylish, effortless portraits that elevate the experience and help people remember how good it felt to be there.

And the best part? Guests actually receive the portraits—retouched and ready to download by the next morning.

— Victor Villatoro

Founder, Grouped

Ready to elevate your next event?

Let’s talk about how Grouped can bring something special to it.